September 2014 was the start of a new edition of the Volvo Ocean Race. Space Production has been engaged in every edition of the race since 1997-98. We have travelled around the world, building pavilions and event areas for organizers and race syndicates. In this edition we are building interiors and exhibitions in the Volvo pavilion at all 10 harbours along the way: Alicante, Cape Town, Abu Dhabi, Sanya (China), Auckland, Itajaí (Brazil), Newport (USA), Lisbon, Lorient (France) och finally, Gothenburg (Sweden).
PS Communication is the overall agency in charge of design, communications, production and management of both Volvo Cars and AB Volvo activities throughout the race. As in previous editions of the race, Space Production is producing and installing custom interiors as well as indoor and outdoor exhibitions. The pavilion base structure, of the "Emperor" model, is built by DeBoer, while Mediatec is delivering the AV solutions.
The Volvo pavilion in Alicante, Spain, the first of ten harbours:
The pavilion ground floor houses exiting interactive activities, such as these driving simulators for Volvo Penta and Volvo Construction equipment.
The Swedish prince Carl Philip, checking out one of many interactive touch displays in the pavilion:
Interested visitors trying out the Volvo Penta driving simulator:
The all-new Volvo XC90 on display:
Interiors on the upper floor of the pavilion:
Ragnar Lundqvist, our build manager at all stop-overs, tells it like this:
“The VOR-jobs are tough and exciting, a challenge. We’re the first ones to arrive at the harbours and are met by an empty tarmac area to be filled with all that is needed for a top of the range international meeting place. For the logistics to work we have to have two sets of the pavilion. When the race boats set sail for the next harbour our team of builders are already on site constructing for the next stop-over. In September it all starts again. It’ll be my fifth race, and I’m looking forward to the finals and the festival in June 2015 at Frihamnspiren in Gothenburg.”