{"id":1551,"date":"2020-02-21T11:49:00","date_gmt":"2020-02-21T11:49:00","guid":{"rendered":"https:\/\/spaceproduction.se\/?p=1551"},"modified":"2025-01-13T11:53:25","modified_gmt":"2025-01-13T11:53:25","slug":"space-production-och-avinode-group-tar-den-svenska-skogen-over-atlanten","status":"publish","type":"post","link":"https:\/\/spaceproduction.se\/en\/2020\/02\/21\/space-production-och-avinode-group-tar-den-svenska-skogen-over-atlanten\/","title":{"rendered":"This is how Space Production and Avinode Group take the Swedish forest across the Atlantic (swe)"},"content":{"rendered":"
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Artificiella tr\u00e4d, specialbyggda transportl\u00e5dor och doften av nyklippt gr\u00e4s. Det \u00e4r nycklarna n\u00e4r Space Production och Avinode Group skapar en internationell monter med k\u00e4nslan av en svensk skogsgl\u00e4nta.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Avinode Group grundades f\u00f6r 19 \u00e5r sedan och driver sedan dess den st\u00f6rsta marknadsplatsen f\u00f6r business aviation. Avinode digitaliserade en bransch som fram till dess varit analog, och har i dag en intelligent mjukvara f\u00f6r att kunna vara privatjetbranschens l\u00e4nk mellan utbud och efterfr\u00e5gan.<\/p>

\u00c4ven om Avinode \u00e4r ett f\u00f6retag med mycket h\u00f6g digital kompetens, \u00e4r det fysiska m\u00f6tet extremt viktigt f\u00f6r att kunna g\u00f6ra aff\u00e4rer och st\u00e4rka relationer. Varje \u00e5r har Avinode d\u00e4rf\u00f6r stora montrar p\u00e5 EBACE i Geneve och p\u00e5 NBAA, som vartannat \u00e5r alternerar mellan Las Vegas och Orlando. F\u00f6r en tid sedan best\u00e4mde sig Avinode f\u00f6r att ta fram ett nytt koncept till m\u00e4ssorna, n\u00e5got som stack ut ur m\u00e4ngden. Nineyards fick i uppdrag att skapa ett koncept, d\u00e4r briefen var att g\u00f6ra en monter med m\u00e5nga digitala element, men d\u00e4r bes\u00f6karens tankar dras till naturen.<\/p>

\u2013 I min vision s\u00e5g jag riktiga tr\u00e4d och k\u00e4nde doften av skog. Jag ville verkligen f\u00e5 fram att vi \u00e4r ett f\u00f6retag fr\u00e5n Sverige, vilket \u00e4r unikt i v\u00e5r bransch. Jag ville att v\u00e5r monter skulle k\u00e4nnas svensk och fokusera p\u00e5 naturen och det humana, snarare \u00e4n p\u00e5 flygplan som alla andra g\u00f6r p\u00e5 under m\u00e4ssorna, ber\u00e4ttar Alexandra MacRae, marknadschef p\u00e5 Avinode.<\/p>

\u2013 Vi ville ocks\u00e5 ha ett tydligt digitalt fokus. Montern beh\u00f6vde vara uppbyggd kring stora sk\u00e4rmar d\u00e4r man enkelt kan f\u00f6r\u00e4ndra vad som visas. Dels f\u00f6r att vi \u00e4r ett digitalt f\u00f6retag, men ocks\u00e5 f\u00f6r att montern inte ska beh\u00f6va byggas om inf\u00f6r varje m\u00e4ssa. Jag tycker det \u00e4r vansinne att g\u00f6ra nytt varje g\u00e5ng.<\/p>

Visionen hamnade hos Space Production, som fick i uppdrag att omvandla konceptid\u00e9erna till fysiska element och konstruktioner. Eftersom montermaterialet skulle transporteras fr\u00e5n Europa till USA och tillbaka igen, stod det snabbt klart att levande tr\u00e4d inte var att t\u00e4nka p\u00e5 d\u00e5 de inte kommer genom tullen. L\u00f6sningen blev i st\u00e4llet artificiella tr\u00e4d av aluminium och tyg, som matchas med subtilt f\u00e5gelkvitter i h\u00f6gtalarna och en maskin som sprider doften av nyklippt gr\u00e4s.<\/p>

\u2013 De h\u00e4r detaljerna ledde till att vi kunde skapa en unik helhetsupplevelse, d\u00e4r vi fokuserar p\u00e5 syn, h\u00f6rsel, doft och k\u00e4nsel. Vi ville skapa en plats d\u00e4r alla ville h\u00e4nga och vi har verkligen lyckats. Det har vi ocks\u00e5 m\u00e4rkt p\u00e5 bes\u00f6karna. M\u00e4nniskor som jobbar inom business aviation anv\u00e4nder g\u00e4rna v\u00e5r monter som h\u00e5llpunkt och m\u00f6tesplats, vilket s\u00e5 klart underbygger v\u00e5rt varum\u00e4rke, s\u00e4ger Alexandra MacRae.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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F\u00f6r Space Production innebar projektet flera stora utmaningar, bland annat beh\u00f6vde man g\u00f6ra montern transporteffektiv och anpassningsbar. Detta d\u00e5 den ska kunna anv\u00e4ndas b\u00e5de i USA och Europa med ytor p\u00e5 270 respektive 216 m2, utan att kompromissa med kvalitet och funktioner. En annan utmaning har varit att g\u00f6ra allt kostnadseffektivt. Avinode Group ville till exempel ha h\u00f6jd i montern men undvika att betala f\u00f6r de h\u00f6ga kostnader som kommer med h\u00e4ngande truss, framf\u00f6rallt i USA. L\u00f6sningen blev d\u00e5 en byggnadsstruktur med ett pergolainspirerat rastertak med integrerad belysning.<\/p>

\u2013 Vi har ocks\u00e5 lagt extra stor vikt vid m\u00e5tten p\u00e5 alla transportl\u00e5dor. Allt material har packats i specialbyggda transportl\u00e5dor, anpassade f\u00f6r sj\u00f6frakt, lastbil och flyg. De specialbyggda l\u00e5dorna har dubbla funktioner. Dels g\u00f6r de att materialet h\u00e5ller s\u00e5 att det kan anv\u00e4ndas m\u00e5nga g\u00e5nger, men det g\u00f6r ocks\u00e5 att fraktkostnaderna inte beh\u00f6ver skjuta i h\u00f6jden. Inget \u00e4r s\u00e5 on\u00f6digt som att betala f\u00f6r att frakta luft, s\u00e4ger Mathias Andreasson p\u00e5 Space Production.<\/p>

F\u00f6r att \u00f6ka den digitala n\u00e4rvaron har montern LED-sk\u00e4rmar p\u00e5 tv\u00e5 g\u00e5nger fem meter, som integrerats i en f\u00f6rr\u00e5dsbyggnad. Montern har ocks\u00e5 anpassats f\u00f6r att Avinodes partners ska kunna hyra plats. Varje partner f\u00e5r tillg\u00e5ng till en 32\u201d-sk\u00e4rm och montern inneh\u00e5ller dessutom integrerade m\u00f6tesrum och podier med inbyggd f\u00f6rvaring.<\/p>

Avinodes monter \u00e4r byggd f\u00f6r att kunna leva i minst fem \u00e5r. Den har redan anv\u00e4nts p\u00e5 flera m\u00e4ssor, och i maj s\u00e4tts den upp igen i Geneve.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u2013 Vi \u00e4r glada \u00f6ver att ha arbetat med Avinode Group under en l\u00e5ng tid och att vi d\u00e4rmed arbetat upp en s\u00e5 fin relation. Det h\u00e4r \u00e4r ett bra exempel p\u00e5 n\u00e4r vi f\u00e5r anv\u00e4nda v\u00e5r internationella kompetens och det visar hur bra det blir n\u00e4r man anpassar montern efter marknaden och m\u00e5lgruppen, s\u00e4ger Mathias Andreasson.<\/p>

Text: Magnus Carlsson<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Artificiella tr\u00e4d, specialbyggda transportl\u00e5dor och doften av nyklippt gr\u00e4s. 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