{"id":2118,"date":"2025-09-01T09:18:15","date_gmt":"2025-09-01T09:18:15","guid":{"rendered":"https:\/\/spaceproduction.se\/?p=2118"},"modified":"2026-02-03T12:19:48","modified_gmt":"2026-02-03T12:19:48","slug":"en-massmonter-ar-mer-an-ett-tillfalligt-bygge","status":"publish","type":"post","link":"https:\/\/spaceproduction.se\/en\/2025\/09\/01\/en-massmonter-ar-mer-an-ett-tillfalligt-bygge\/","title":{"rendered":"A trade show booth is more than a temporary structure"},"content":{"rendered":"
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Mats Flod\u00e9n was interviewed in connection with Eventeffects Expoguide. You can read the article here:<\/em><\/p>

When we talk to Mats, project manager at Space Production, it becomes clear that a trade show booth can be so much more than just a feature for a few days.<\/strong><\/p>

\u2013 The most important thing is to think beyond the trade fair floor already in the planning phase, says Mats Flod\u00e9n.
\u2013 A well-designed stand can be used as a showroom, pop-up shop or event space long after the trade fair. Then it will not be a one-time cost, but a long-term investment in the brand.<\/p>

Modular solutions<\/strong>
He also highlights the importance of flexibility, both in design and use.\u00a0
\u2013 We work a lot with modular solutions. This means that the stand can be easily adapted to spaces and events. You get a mobile platform that keeps the brand together regardless of location, which strengthens recognition and credibility.<\/p>

Another important aspect is technology. Mats believes that digital elements are almost a given today \u2013 but only if they are used correctly.\u00a0
\u2013 Interactive screens, AR\/VR or QR codes can make a big difference. They create engagement on the spot, but also opportunities to collect data and insights that can be used in the future.\u00a0<\/p>

Remember the documentation<\/strong>
Mats also advises thinking more broadly about the content of the stand.
\u2013 Feel free to bring your partners or suppliers. This provides added value for the visitor, demonstrates transparency and creates trust.\u00a0
And finally: document what you do.
\u2013 Take photos, film, collect impressions. It provides content that can be used in your channels long after the fair \u2013 in newsletters, social media or on the website. It extends your reach considerably.
- A stand is more than a temporary structure. It can become a living part of marketing \u2013 if you think a little further, concludes Mats.\u00a0<\/p>

The article is written by the editorial team at Eventeffect.\u00a0<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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FACTS SPACE PRODUCTION<\/p>

  • Space Production is the Nordic region's leading full-service supplier of trade fairs, events and interior design. With offices in both Gothenburg and Stockholm and over 90 experts, we create environments and experiences that engage, inspire and strengthen brands.<\/li>
  • From trade show booths and event scenography to permanent exhibitions and showrooms \u2013 we combine creative design, technical craftsmanship and effective project management to deliver solutions of the highest quality and impact.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Mats Flod\u00e9n intervjuades i samband med Eventeffects Expoguide. H\u00e4r kan du l\u00e4sa artikeln: N\u00e4r vi pratar med Mats, projektledare p\u00e5 Space Production, blir det tydligt att en m\u00e4ssmonter kan vara s\u00e5 mycket mer \u00e4n bara ett inslag under n\u00e5gra dagar. – Det viktigaste \u00e4r att t\u00e4nka bortom m\u00e4ssgolvet redan i planeringsfasen, s\u00e4ger Mats Flod\u00e9n.– En […]<\/p>\n","protected":false},"author":1,"featured_media":2135,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter"],"yoast_head":"\nEn m\u00e4ssmonter \u00e4r mer \u00e4n ett tillf\u00e4lligt bygge - Space Production<\/title>\n<meta name=\"description\" content=\"Space Production \u00e4r Nordens ledande helhetsleverant\u00f6r inom m\u00e4ssa, event och inredningsproduktion.\" 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