Welcome to Fristad's booth at A+A!
The world's leading trade fair for safety and health at work – A+A – was held in Düsseldorf last autumn. The fair is held every two years and focuses on workwear, protective equipment, and corporate fashion.
At the fair, visitors could visit Fristad's booth, which was designed and installed by Space Production. In the large booth, visitors could read about Fristad's history, see different parts of the range and make new contacts in one of the social areas.
To showcase the wide variety of workwear, the stand was designed with large, high walls, where different clothing models were displayed. To complement the walls, there were also podiums with mannequins dressed in Fristad's workwear and shoes.
A nice attraction in the stand was the “shoe box”. On the outside it was completely covered in LEDs, and on the inside there were the different shoe models from Fristad. A fun detail in the shoe box was the wooden stools that visitors could sit on while trying on shoes, which were branded just like Fristad’s shoe boxes.
The star of the stand, however, was the large tree, which usually belongs at Fristad's headquarters outside Borås. The tree attracted attention from the buzz on the trade show floor, and created a lovely harmony in the stand.
Thank you Fristads for another very nice collaboration.
