It is always a pleasure to contribute to the atmosphere at Way Out West! This year we were involved on several fronts, including together with BIC, which raised the pulse with its iconic orange mountain blaster. Our stand, created in collaboration with Eventyr Nine Yards, attracted crowds of visitors with impressive freestyle rap and breakdance battles on a checkered stage.
The project, which started last spring, became a perfect illustration of how creative you can be with simple means. We used the well-known wallstructure,beMatrix, which we have worked with for several years. By combining the flexible wall modules with customized graphics and lighting effects, we created a vibrant and dynamic environment that blended perfectly with the festival atmosphere.
Visitors were drawn not only to the booth for the spectacular performances, but also to participate in interactive activities and competitions. With BIC as the main sponsor, there were opportunities for the festival participants to express their creativity themselves on the large drawing wall and compete at the pinball game.
It was amazing to see how all the pieces fell into place, from planning to execution, and how the stand became a natural meeting spot during the festival.
Were you there and got to experience it yourself?
